LeadMaster CRM - Close the loop between Sales and Marketing

CRM's Benefits

LeadMaster is a simple, online, web-based CRM that provides efficient and effective solutions for sales and marketing managers. LeadMaster CRM is easy to use and customisable.

About LeadMaster

LeadMaster was founded in Australia in 2004 to distribute the LeadMaster CRM software solution to the Asia Pacific region.

Today, LeadMaster helps its clients with a range of software and B2B contact centre solutions.

The primary objectives of these services are to assist clients to acquire, develop and retain new business opportunities through best in class Inside Sales services.

LeadMaster operates around the globe with a team of experienced sales & marketing professionals operating in Australia, Hong Kong, China, Singapore and USA. Our operations extend to Asia Pacific, North America and Western Europe.

Our clientele is across the board from domestic firms up to global multinational brand name corporations.

LeadMaster's key differentiators include personalised account management, an engagement model that focuses on the achievement of strategic outcomes and accountability for guaranteed results. Our key philosophy is based around delivering a measurable return on investment from the implementation of people, processes and technology.

We offer proven solutions designed and delivered by people in your core market.

What is CRM?

CRM is a technology that helps businesses to organise, automate, coordinate, synchronise their business processes, such as sales activities, marketing activities, customer services and technical support. If you have a need to find, attract, win new customers, nurture and retain those, then you need a CRM.

Cloud-Computing LeadMaster helps you Sales CRM. Take your Sales team to new levels! Organise your business with the simplest online CRM - Sales CRM with lead nurturing track, Workflow Automation and Sales Force Automation.

Resources:

LeadMaster CRM at a glance

Improve sales process to increase your sales revenue

• Capture sales leads from all sources
• Track sales opportunities
• Find leads that require follow up
• Report on sales revenue forecasts and timing
• Manage sales teams, territories & funnels
• Single location for all sales data (prevents loss arising from staff movements)
• Web based; accessible from anywhere at anytime
• Better understanding on your sales pipeline and sales outcomes; who is your best player?
• Set up territories and teams efficiently.
• Close the loop between Sales and Marketing department
• Visualise your sales team calendar and workload.
• Sales Automation
• Link your website 'enquiries' form to LeadMaster CRM using the system leads flow (Lead provider)
• Real-time updates on your sales pipeline for sales management
• Unify the data across channels by centralising them within one system
• Emails and comments are associated with the right leads and opportunities
• Assign leads and tasks using LeadMaster CRM task management or business rules system automatically
• Qualify leads in or out rapidly
• Use our unique Custom Form technology to quickly, easily and on the fly create scripts and custom fields to streamline the sales process.
• Improve conversion rate and closing opportunities.
• Easy customer/partner database separation.

Track sales opportunities

• Gain and leverage a keen understanding of the customer
• Add comments about the customers and use for marketing campaigns
• Develop ownership in your team by improving the customer relationship management experience
• Better identification on your sales pipeline and their sales stages.
• Establish sales processes internally and externally and automate them
• Track all activities and interactions between the sales representatives and the accounts.
• Follow-up sales activities
• Synchronise LeadMaster CRM calendar with Outlook® "log and sync" system.
• Shortcuts and saved search are accessible via the dashboard. Data is updated on the fly.
• Gain time by using our unique Click Action buttons and an user-friendly system where all actions take a maximum of 3 clicks away.
• Review your pipeline effectively by alerting you when duplicates exist. Merge records in 1 click without losing any data.
• Automate the 'update records' function to manage the latest enquiries and ensure that the leads is treated in time.
• Use LeadMaster CRM workflow automation to create a 'low touch' or 'no touch' sales process (see also Lead Nurturing)
• Use the built in eDM platform to manage your email marketing campaigns from right within your Sales CRM - instead of some other external, third party application (see also eMarketing)

Forecasting Sales

• Track efficiently and in real time your sales pipeline as well as forecast dates for a better understanding of your sales funnel.
• Measure your pipeline value in 2 clicks
• Fine tune your sales process by easily adjusting forecast dates
• Increase accuracy of your revenue projections
• Define a better sales process vs. win/loss by identifying the reasons
• Easily and quickly data mine your sales data into a format that you can easily understand.
• Workflow Automation System
• Use our unique "Point n Click" Work Flow Automation to improve your team productivity by automating most of your recurrent tasks thereby saving valuable sales staff time
• Automatically create and assign task and/or activities by using the workflow automation. Define your own triggers as well as the resulting actions.
• Distribute leads within the system to your sales representatives, agents. (See also Lead-Xpress)
• Use our unique Ticker Tape Message feature to alert other users of wins, losses and other updates within the system
• Use the Lead Nurturing Track to create a series of actions over time to deliver key emails and other actions without human involvement. Customise the content of the email messages to suit the prospect and the situation.

Better understanding of your sales

• Measure success on metrics that matter to your business
• Create a 360% view of the customer
• View and analyse the key performance indicators of your sales force.
• View and analyse in 1 click the value of your pipeline via report wizard.
• Improve and speed-up your decision process
• Develop define scenario vs. your current methodology
• Measure your failures and your success
• Better and deeper insight into your customer relationships

Lead-Xpress/Records update:

Lead-Xpress provides industry-leading lead management CRM at a rock-bottom pricing ideal for companies that sell through sales agents, have a large sales force or distribute leads to channel partners.

Lead-Xpress is the first cloud-based tool to provide top-tier functionality that can distribute and track leads across your sales channels quickly, easily and on any web-enabled devices.

eDM - within LeadMaster

Marketing with the latest technologies to get the word out! Marketeers can measure the effectiveness of the email content: Opens and clicks, opens-unopened, opens over time, clicks, clicks over time, opens by email address, clicks by email address, unopned and opt-outs.

Improve the value of your campaigns

• Enable marketeers to get the insight they need
• Streamline the offer to what the customer requires.
• Model and predict profitable loyalty and motivations
• Reassess your marketing campaign vs. results
• Tailor messages and offers to targeted lists
• Efficiently manage your campaign effectiveness

Measure the effectiveness of your campaign

• Conduct elaborate analysis of your marketing email campaigns... and link the results to your Sales CRM contacts
• Analyse in 1 click your campaigns and their outcomes.
• Understand your market and what your customer want - report on who clicked a link and which link they clicked
• Retrieve and compare campaigns
• Study, data mine and measure the effectiveness of the email content: opens and clicks, opens - unopened, opens over time, clicks, clicks over time, opens by time, opens by email address, clicks by link, clicks by email address, unopened, opt-outs.
• Close the loop between sales and marketing by exploiting the results from e-Marketing.

Contact Management System

Don't lose any more time on keeping track of clients. A Contact Management System can keep track of various contacts information in way that optimizes the performance of the sales staff.

Tailored your CRM

Making custom software to suit your specific needs can greatly increase your efficiency. LeadMaster APAC has been recognised as a TOP CRM vendor by Business-Software.com.

News about LeadMaster CRM

LeadMaster APAC announces today that its SaaS CRM has been chosen by Business-Software.com as one of the best CRM for its features and functionalities. LeadMaster CRM proves once more that using its CRM brings value to business in term of sales and marketing. Research shows that using CRM results in 41% revenue increased per sales person, 24% decreased sales cycle, 300% conversion rate improvements, 27% of customer retention improvement, 23% decreased sales and marketing cost, 2% more profit for your business.

Being featured as a vendor in Business-Software.com is a high accolade as it reinforces our position as a leading CRM in the APAC region. LeadMaster has been recognised as a TOP vendor for its ease of use, its flexibility, its pricing model and for being highly-customisable and configurable. All those values have enabled LeadMaster to become one of the best CRM on the market place.

LeadMaster in Business-Software.com is listed in TOP 40 CRM vendors; TOP 10 hosted CRM, TOP 10 Marketing, TOP 10 SFA, TOP 10 small business.

With 10 years of experience and strong commitments toward our customers, LeadMaster has become a powerful participant in the CRM market offering competitive pricing and professional support to customers.

LeadMaster's main advantage is designed for flexibility and scalability that make it a perfect fit for any business and any industry, consequently LeadMaster has been recognised highly for Sales and Marketing CRM solutions for the Asia Pacific area

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