CRM on the Go Integrates the Organization - Boosts Success

What is Cohesiveness?

Generally group cohesiveness is the 'adhering' to or in simple terms the cooperation and feeling of harmony between group members. Cohesiveness is important in group decision-making and goal attainment. It is also defined as the degree to which members of the group desire to remain in the group or the resultant of all the forces acting on the member to remain in the group''. It is vital for achieving member identity and member satisfaction and indirectly contributes to customer relationship management.

Why is cohesion studied so much? The answer is because it is fundamental to any group's success. A required degree of harmony between members is highly essential. Cohesion is the individual's attraction to the group. One often finds people joining membership in a group that bestows status or rewards even when they do not like the group members. Group cohesion is the degree to which a group exists and operates as a single separate entity. Group cohesiveness could result from, conveying adequately to members the necessity of working in harmony, increasing group status, providing an enemy for the group or simply making group members engage in jobs that require cooperation.

Its study poses several problems though. The problems arise from its conceptualization, measurement, results etc. Cohesion implies a feeling of solidarity, or oneness. These feelings include the beliefs, feelings and actions of members in a group, towards other members.

Group efforts required by the member include time, effort, finance, handling the disagreements and conflict that occurs within the group and dealing in close proximity with members who one dislikes or is uncomfortable with.

Advantages of Cohesiveness:

• members can avail of group resources
• members gain a certain status from association with the group
• opportunity to work with other members and gain from collective wisdom
• overall growth of the company increases
• decisions can be easily implemented when there is harmony of efforts
• management efforts can be reduced as they face less conflict
• social and emotional benefits are also gained from working along with other members
• organizational goals can be achieved more easily when there is cohesiveness within the organization

Steps in Establishing Cohesion Plan

• Assessing the level of cohesiveness already existing in the group
• Analyze the data collected from the previous step
• Determine what can be done in order to increase the level of cohesiveness in the group
• Establish a plan, clearly outlining the objectives to be achieved, the method in which it is to be done and the established metrics
• Implement the plan, paying strict attention to detail
• Analyze the results
• Decide what measures are to be taken to correct them

Cohesiveness can be measured by:

• the rapport that exists between members
• number of members present at group meetings
• appeal the group has for the individual
• members opinion of group rewards
• desire of members to work towards group goals

CRM on the Go

CRM on the Go manages to achieve a high state of cohesiveness as well as improvement in the organization climate. The importance of organization cohesiveness on employee's attitudes and the resultant effect on overall growth of the company has not been given insufficient attention by other CRM solutions. Recently however CRM On the Go has successfully used techniques to examine how cohesiveness might impact individual productivity and interrelationships.

CRM on the Go as a customer relationship management solution has managed to solve the problems affiliated to the relation between individual satisfaction and organizational performance to a great extent. It has strived to have a better understanding of individual behaviors and looked at the affect of cohesiveness on job satisfaction and organizational commitment. CRM On the Go helps workers, management and the organization. It helps achieve job satisfaction and commitment among the employees. This in turn has resulted in positive attitudes about the job and the organization and thus contributed to overall success. It has proven to increase intra-group communication, lead to reduction in conflict and increased the CRM benefits.

Guidelines for Increasing Organization Cohesiveness:

• Determining accurately the existing state of cohesiveness
• Comparing the new cohesion data with the past cohesion data
• Analyzing cohesion data accurately
• Scrutinizing positive and negative factors influencing cohesion.
• Scrutinizing internal and external factors influencing cohesion.
• Correctly identifying the organizational cohesion goals.
• Determining the impact of actions on the level of cohesion
• Looking at several alternatives prior to choosing a particular plan
• Correctly selecting the plan that needs to be implemented in order to achieve cohesiveness
• Implementing the cohesion development plan only after minutely studying the pros and cons
• Monitoring the reaction of the organization employees to the plan implemented
• Accurately evaluating the results of the plan implemented
• Accurately identifying the personnel that are going to be involved in the implementation of the cohesion plan.
• Accurately applying resources in the right places
• Studying the feedback accurately
• Accurately identifying what corrective measures can be taken and how to go about doing this effectively and efficiently
• Adopting changes as and when required
• Accurately implementing corrective measures

Group cohesiveness is an essential for companies employing Customer relationship management solutions as it helps achieve the required level of harmony within the organization and helps motivate employees to work towards the CRM goals.

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