CRM - Who leads the pack?

With the wide variety of CRM software available in the market one wonders who to choose. There will always be those who excel in any field.

The CRM field as well boasts of its major players- those who have surpassed expectations and met with customer needs, thereby inducing customer satisfaction.

Here's a look at the CRM Industry Leaders:

Oracle

Oracle provides CRM solutions for sales, service, marketing, contracts, E-Commerce etc. Oracle CRM boasts of excellent storage and usage of customer information besides an amazing ability to streamline processes and the ability to improve the quality of data as well. Accurate information is Oracle CRM's best offer. One other noteworthy feature in Oracle CRM is its functionality. It provides for the best kind of support for partners, customers, agents, call centers etc. Oracle's CRM solutions also vehemently support back office operations like supply chain, finance, personnel etc.

Salesforce

Salesforce's CRM options are based on customers' needs and offer excellent integration with all non CRM business applications. Some of them for instance provide for data sharing that helps to support sales. This in turn provides additional access to partners, suppliers, and customers.

Appforce OS for example is an on-demand CRM option that allows organizations to share CRM applications all within a single environment. Salesforce's CRM solutions are extremely flexible, adaptable and can be changed to suit organization needs. Salesforce achieves an integrated, holistic approach to CRM.

RightNow

RightNow CRM solutions are built on experience in customer service that accounts for their excellent customer approach. RightNows main achievement is an ability to increase customer loyalty. It manages to do this while cutting down costs as well. Profitability increases greatly with use of their on-demand solutions. They offer customer service software, sales automation software and marketing automation software. These are crucial for providing business information and increasing overall productivity. RightNows CRM software serves to utilize complete customer data and achieves a shorter time frame for results.

Siebel

Siebel boasts of both on premise CRM and as hosted solutions. These solutions can be used for large and small industries. Siebel solutions boast of shorter implementation time. They are customized to fit industry needs. Siebel solutions provide employees and customers with accurate, relevant and up-to-date information. Simplicity and functionality are the keywords when dealing with Siebel's CRM solutions. Since your customers deserve the best Siebel offers customer centric options suited precisely for them. Siebel's solutions improve agent productivity as well.

SAP

SAP offers a vast range of solutions from the traditional to the more offbeat ones most of them encompassing a huge range of functions and applications. mySAP CRM for example offers a variety of devices ranging from laptops, PDAs etc. SAP's CRM solutions serve to maximize sales efficiency and improve sales productivity. SAP's sales offerings for instance transcend to sales forecasting, task management, quotes, sales orders etc. Customer interactions are improved vastly as SAP's solutions can be customized to the organization to suit needs and size. The solutions are easy to use and provide the opportunity to increase revenue more effectively.

Choice of CRM Software depends entirely on the organization. In choosing a CRM solution it is imperative to take into consideration the fact that there are vendors like the above who offer the advantage of both experience plus the ability to meet organization needs. This additional experience can go a long way in alleviating CRM pitfalls and organizations should try their best to avail of it.

Related Resources

Aplicor

Aplicor Enterprise is a subscription-based and hosted CRM and ERP web-based software solution designed for high growth, mid-market and enterprise organizations. The company's business applications distinguish themselves by providing unique and fundamental shifts from data management to process automation, from reporting to Business Intelligence (BI), and from a one-size-fits-all shared hosting platform to an isolated tenancy hosting model. Aplicor is the most independently awarded hosted solution, has achieved the highest average user count in the hosting industry and is the only CRM & ERP hosting provider with a 100% uptime history.