Capturing the CRM Market - Who succeeds at it?

CRM - Customer relationship management has grown to be one of the fastest selling customer

strategies of the decade. Catering to all types of industries it is an important management tool and one that is most essential for business success.

The CRM Market consists of:

Large Business Market

Large enterprises are on the constant lookout for the best CRM vendor. CRM vendors in turn spend money and effort in their attempts to gain large corporations as more often than not they gain a high ROI from this.

Major Players:

Oracle

Oracle excels in the large business market due to its hosted CRM, data integration, functionality and customer satisfaction. It's on premise CRM option made it stay on par with its competitors and excel in this sector.

SAP

SAP's share in the large business market is 13 %. Its success can be attributed to its desire to boost its CRM efficiency and its functionality. The effort it has made to improve the above has resulted in it capturing a vast number of large corporations. Its growth in this sector has been phenomenal.

Salesforce.com

Although it is a force to be reckoned with and commands a considerable share of the large business market. Salesforce has still to catch up with competitors like Oracle etc. Its main appeal in the large enterprise market comes from its on- demand CRM.

PeopleSoft

Customer satisfaction and functionality again are the reasons why PeopleSoft stays in this arena. Low cost of ownership and ease of integration are the other reasons it has established a footing here. Its revenues from this sector are not as much as one expects as its focus seems to be more on small businesses.

Midmarket

Midmarket companies are companies that have a considerable large budget and have a revenue between $100 million and $1 billion. Vendors are endeavoring to capture this market as this is where the new trends start taking shape. CRM in the mid market can be assured of tremendous rewards.

PeopleSoft

PeopleSoft has the highest overall number of CRM users which has resulted in its share in the mid market growing to phenomenal heights. PeopleSoft EnterpriseOne is the main reason why People Soft has succeeded in the mid market field.

Salesforce.com

The trademark of Salesforce.com in the mid market is relatively small revenue punctuated with higher growth. Many of the largest players in the midmarket have employed Salesforce.com -the reason being its highly integrative platform and its customization ability.

Siebel

The integration of UpShot into Siebel propelled Siebel into the heart of CRM midmarket success. More than 30% of its overall profits come from midmarket companies. Its success can be attributed to its sales of OnDemand, Siebel Enterprise Product and Midmarket suite.

Microsoft

Microsoft currently boasts of numerous installations and a fair share of the mid market revenue. It is the best CRM provider and has proven results. Its incomparable focus on customer retention is responsible for this.

SAP

SAP accounts for 10% of the mid market business. Despite the fact that the number of companies employing it is relatively few, the fact that SAP is fast emerging a leader in the overall CRM market is indicative of its success and it is only a matter of time that its success is seen in the mid market as well.

Small Business Market

Major players are currently contending to cater to smaller businesses. This market sector can be tremendously profitable provided vendors know just how to tap it. The change in CRM trends has resulted in leaders in the field endeavoring to capture this new market.

Microsoft

A sure leader in this sector, its growth is extremely strong. However its cost and server requirements are a demeaning factor. Aside from this, its ease of integration is a factor that makes small businesses turn to it more and more.

Salesforce.com

Adequate pricing is Salesforce's appeal in the small business sector. Ease of integration as well has resulted in it gaining a substantial number of small businesses.

Onyx

Despite the fact that it mostly caters to the mid market it is also a big player with small firms. Its main success stems from the public sector. It caters to a substantial part of the small business market.

NetSuite

An established contender in the small businesses sector, NetSuite caters mostly to small businesses that seek sales solutions. What NetSuite boasts of is customization and ease of integration. This has resulted in its explosive growth in the sector.

With the wide variety of solutions available in the CRM market , organizations should find the implementation of CRM- customer relationship management a relatively easy affair. It is imperative to keep a good watch on the new CRM trends so that the CRM package best suited to organization needs is chosen.