The CRM process is the most influential customer oriented strategy of the decade. Despite its humble origins it has evolved into a relatively complex strategy. The essentials of a CRM program include focus, commitment to CRM goals and above all a desire to be customer focused. Here's how the CRM process actually works in an organization.
Establishing CRM goals
Educating other departments
Assembling customer information
Designing the data model
Vendor study
Selecting the CRM solution
Establishing authority&responsibility
Pilot projects
Communication with customers through direct mail , electronic
mail etc
Customer surveys
Customer satisfaction program
Collection of customer information
Provision of customer information to employees
Usage of customer information in the business activities
Feedback
Analyze
Documenting a new process
Implementing final methodology