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CRM solutions - What do they offer?

CRM vendors are providing more and more customization options. This enables customers to integrate CRM services easily with existing business processes. In business CRM solutions integration with other non CRM solutions is phenomenally good. In terms of service and technical
support as well they have excelled.

Oracle, People soft, Salesforce.com, Right Now Technologies and Sage CRM are regarded as the top providers of CRM solutions. They are hailed as the most customer centric among providers.

Customer satisfaction, loyalty etc are the criteria these customer relationship management solution providers focus on.

Large enterprises can look to People Soft and Oracle for their CRM solutions. Onyx leads in the small-medium business, while Salesforce.com is the leader in sales force automation. Right Now Technologies tops the customer service and support category. For the best customer service solutions Right Now is the right choice. Sage CRM on the other hand is the leader in the partner relationships category.

Industry Leaders:

Onyx   Small-Medium Business

Salesforce.com   Sales Force Automation

Right Now Technologies   Customer Service

Oracle's PeopleSoft CRM   Large Enterprises

Maximize   Contact Management

Sage CRM   Partner Relationships

Hosted and On Premise solutions

CRM users can opt for a hosted solution or an on-premise one. CRM consulting will give you the pros and cons of this venture. The hosted CRM solution is all set to place other solutions in the shade. These tend to promote the highest range of return on investment and are relatively easy to install. Their costs structures however can be pretty steep especially for small industry application. It is imperative that hosted CRM start adding concepts like analytics and workflow so that CRM solutions can succeed easily.

The other possibility is the hybrid option wherein both hosted CRM solutions and on-premise options can be used. In this respect organizations will use hosted CRM solutions on a particular premise and the rest of the organization on the on-premise solution. The hybrid model however has been scarcely adopted.

CRM Solutions Need to Possess the Characteristics of:

  • Integration with non CRM solutions
  • Stability
  • Moderate cost
  • ROI potential
  • Functionality
  • Ease of use
  • Ease of implementation
  • Total cost of ownership
  • Easy comprehension
  • Service and technical support
  • Technology platform
  • Loyalty impact:
  • Vendor resources

CRM Solution -Areas of Application

  • Channel Management
  • Customer Service/Call Centers
  • Enterprise CRM
  • Marketing Automation
  • Sales Automation
  • SMB/Mid-market CRM
  • Enterprise CRM
  • Integration
  • Analytics

Vertical CRM Solutions can be obtained for the following sectors:

  • Healthcare
  • Consumer Goods
  • Education
  • Transportation
  • Travel/Hospitality
  • Pharmaceuticals/Chemicals
  • Professional Services
  • Retail
  • Sports/Entertainment
  • Education
  • Government
  • Insurance
  • Manufacturing/Automotive

Areas of Application for Top Business Solutions:

Oracle
Sales Automation
Marketing Automation
Customer Service/Call Centers
Analytics
Channel Management
Integration
SMB/Mid-market CRM
Enterprise CRM
RightNow Technologies
Marketing Automation
Customer Service/Call Centers
Analytics
Channel Management
Integration
SMB/Mid-market CRM
Enterprise CRM
Salesforce
Sales Automation
Marketing Automation
SMB/Mid-market CRM
Enterprise CRM
Siebel
Sales Automation
Marketing Automation
Marketing Automation
SMB/Mid-market CRM
SAP
Marketing Automation
Customer Service/Call Centers
Analytics
Channel Management
Integration
SMB/Mid-market CRM
Enterprise CRM

Related Articles
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Good News for the Sales Department - CRM Boosts Sales
CRM - Marketing's Biggest Tool
Retaining CRM Employees- Critical to Organization Success
Boosting Customer Loyalty - How it's done
CRM's Phenomenal Growth - Fact or Fiction?
CRM's ROI -The True Picture
Capturing the CRM Market - Who succeeds at it?
CRM's New Trends Take Shape
CRM - A look at what most CRM Products cost
CRM - the millenniums new management tool
CRM and its Components - Why are they essential?
Why CRM is crucial to your organization
CRM has Career Potential - make CRM your Career Choice
Get the most out of your CRM solution -How to optimize it
The Secrets out - CRM is the Best Customer Strategy to Implement
CRM Software - How to choose the best
Training in CRM - why it is essential and who requires it
CRM Benefits - How much do organizations stand to gain?
CRM works for small/big industries - A look at how it achieves this

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